I have a GTX 760 2GB from EVGA in my system for a couple of years now and honestly there is nothing wrong with the card and runs pretty much everything to a satisfying level.
I just recognize the additional heat and load the card gets constantly from pushing itself now and then, and I think it's time to move on.
With the 1080 and even 1070 just not within my available budget (I would need to upgrade the rest of the system as well to warrant such a powerful card, and I have no desire for that... yet), the RX 480 seems like the perfect upgrade step for me at this point in time.
Card should ship by the middle of next week, will try to post some impressions by then.